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Last month the Wall Street Journal reported United Airlines will introduce biometric screening to major city airports in Chicago, Houston, and Newark and get passengers through terminals faster and more secure than the status quo. 

Partnering with biometrics security firm CLEAR (, the airline will roll out retina and fingerprint screening facilities to airports. The airline has also acquired an equity stake in CLEAR in a deal that is confidential. Delta also owns part of CLEAR. CLEAR also operates out of dozens of other airports, arenas, stadiums, and some Hertz® rental locations. 

CLEAR provides a biometric secure identity platform that stores individuals’ personal information and links it to biometric data, allowing them to bypass the travel and other security checkpoints by using fingerprint and/or iris identification. Clear describes these distinct characteristics are the most accurate forms of ID and transforms users biometric data into an encrypted code with 1s and 0s. 

In 2012, CLEAR was awarded the prestigious SAFETY Act Certification by the U.S. Department of Homeland Security (DHS), making it the only expedited traveler solution to be placed on DHS’s “Approved Product List for Homeland Security. Its technology has been certified as a Qualified Anti-Terrorism Technology from the Department of Homeland Security’s Science and Technology Directorate. 

The expansion of biometric integration in some of the most sensitive and secure global industries, aviation security, is possible due to lowered cost and increased sophistication of biometric devices. “Companies considering biometric integration in their system are smart to consider how the biometrics of various providers operate, whether they are encrypted, whether they are integrable with existing systems, and whether they can be relied in a simple and secure user experience, among other factors” says Howard Prager, Chairman and CEO of ITBiometrics, Inc. based in Denver and specializing in security for online financial transactions using biometric identity authentication. The company manufactures OEM hardware products with leading biometric technology integration for use by businesses, governments, and individuals in high-security use cases.

The companies with the smartest biometric integration plans stand to benefit substantially from increased utility and lower cost of biometric technology deployment in existing systems. 

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About: ITB Media is 24/7 real-time news and information services platform with a focus on biometric technology and cryptocurrency topics.

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